About

Progress starts with less

DIVIDE makes small, dedicated notebooks, a system built on a simple belief: progress comes from clarity, not clutter. One big notebook tangles every project together. So we made the opposite. One project per notebook. Start it, fill it, finish it, file it.

Why small notebooks?

Because a notebook you can finish is a notebook that shows progress. Eighty pages is enough to plan, draft, and deliver one thing, and short enough that the finish line is always in sight. When a project is done, label the spine and shelve it. Your work becomes a library you can walk back through.

Made here

DIVIDE is made by The Bindery, Inc. of Brooklyn Park, Minnesota. The company was founded in 1976 and is the largest commercial bindery in the Upper Midwest. Sixty five thousand square feet, roughly sixty people, and enough equipment to bind more than one hundred thousand books in a day, including three full perfect binding lines.

For fifty years that work has gone out under other names. Ours has never been on the cover, which is exactly how a bindery is supposed to work.

DIVIDE is the first thing we have made that carries our own. Scandinavian inspired in design, bound on the same equipment, in the same building, by the same people who have been doing this since 1976. Made in the United States.

Divide, then conquer.